THE INTERVIEW ON CUVÉE CANDLES:
Behind every great brand is a story of passion, vision, and family. Today, we invite you to discover the heart of CUVÉE CANDLES through the eyes of founders Katharina and Miriam. From their shared love for fine fragrances and luxury candles to their fascination with the world of winemaking – this exclusive interview takes you behind the scenes of their journey to create the perfect scent. Adrian, Katharina's life and business partner, has also played an important role – from naming the brand to ensuring smooth operations behind the scenes.
Q1: Let's start with the vision behind CUVÉE CANDLES. How did the idea to launch this luxury brand come about?
Katharina: The idea came naturally from our shared love for candles and wine. Both have the incredible ability to evoke memories and emotions through their scents and aromas. We wanted to create a brand that captures this essence – where each candle tells a story through its scent, just as a good wine does through its taste. The word "cuvée" stands for a blend, a harmony of different elements, and that's exactly what we want to achieve with our candles.
Miriam: Of course, we both grew up with a love for the beautiful things in life, be it perfumes, wines, or even small details like beautifully designed interior pieces. Turning this passion into something we could create together as a family seemed like the perfect project.
Katharina: I should also mention Adrian. During one of our first brainstorming sessions in January 2021, while discussing possible names, he suddenly said CUVÉE CANDLES – and we were all immediately thrilled. We checked if the URL and social media names were available, and shortly after, we began registering the brand in Europe. This moment was the birth of our brand name.
Q2: Creating the perfect scent seems to be at the heart of your brand. What does "the perfect scent" mean to you?
Miriam: For us, the perfect scent is a combination of elegance, complexity, and the ability to evoke feelings or memories. A great fragrance is multi-layered, just like a good wine – it unfolds over time. We start with top notes that immediately grab attention, like citrus or fresh green aromas, and then, as the candle burns, the heart and base notes unfold in full intensity.
Katharina: Exactly. All our fragrances are developed in collaboration with perfumers in Grasse, France. Their expertise ensures that each fragrance has the depth and sophistication we aim for. We often joke that it's a shame you can't smell the candles over the internet because you have to experience them. That's also why we worked hard to bring our brand to traditional retail within the first year of its launch, and we're thrilled to now be listed in exclusive wine shops, luxury perfumeries, interior and lifestyle stores in Berlin, Düsseldorf, and Munich.
Q3: You mentioned that CUVÉE is a true family business. What is it like working together as sisters, and how does Adrian fit into the team?
Katharina: Working with Miriam is fantastic because we balance each other so well. We both have strong opinions and different strengths, which means the result of our collaboration is better than anything we could have done alone. There's this unspoken trust between sisters that makes the creative process so fluid.
Miriam: Even though Adrian prefers to stay in the background, he's an important part of the team. He helps with logistics and project management, ensuring everything runs smoothly. It truly feels like a family project, and that gives a lot of meaning to what we do.
Q4: How does your love for wine influence the process of developing your candles?
Katharina: Wine and perfume have so much in common – both are about balancing different elements to create something harmonious. When we create a candle inspired by a wine, we look for the same thing: a balance between top, middle, and base notes that tell a story over time. Wine is all about the experience, and we want our candles to offer that experience too.
Miriam: Exactly. Winemakers and perfumers are artists themselves, and we are inspired by their dedication to creating something truly unique. We apply the same passion to our candles.
Q5: What has been the most enjoyable part of this journey for you?
Miriam: The most enjoyable part has definitely been the creative process – developing new fragrances, testing them, and refining them. We have so much fun doing it. And it's incredibly satisfying to see the professionals light up when they feel, hold, and smell our product. Their enthusiasm is infectious!
Katharina: Yes, it's fun to see our vision come to life and to see people's reactions. We've poured so much love into this brand, and it's a joy to share it with the world. This is just the beginning of an exciting journey for us!
Conclusion: The journey of CUVÉE CANDLES is a journey built on love – love for luxury, for family, for the beautiful things in life, and above all, for the process of creation. As Katharina, Miriam, and Adrian continue to grow their brand, they remain true to their vision of producing candles that bring a sense of luxury and a piece of the cultural heritage of wine into homes around the world. This is just the beginning of the CUVÉE CANDLES story, and we can't wait to share more of it with you.
