Every year, as Black Week and Black Friday and the week-long discount spree that comes with it, the retail world is inundated with sales campaigns and special offers. For many, it's an exciting time to go bargain hunting. However, at CUVÉE CANDLES, we have decided not to take part in either Black Friday or Black Week - and we'd like to share with you why this decision reflects our values as a brand.
The value of genuine craftsmanship
When we founded CUVÉE CANDLES, we wanted to create a brand that celebrates quality, craftsmanship and attention to detail. A brand that expresses its fascination with the art of perfumers and winemakers and inspires people. Each CUVÉE CANDLES scented candle is a sensory experience in which we put our passion, from the carefully selected fragrances developed in Grasse by absolute experts to the sustainable materials we select.
"We put so much thought and care into every aspect of our candles," says Katharina. "The scent, the burn quality, even the feeling when you unwrap them - everything is designed to be special. To neglect this effort would be to diminish the value of what we stand for."
For this reason, the prices of our candles reflect the premium quality we deliver. We do not believe in lowering prices for short-term gains as this goes against our philosophy of timeless, thoughtful luxury.
Respect for our customers and partners
Black Friday has become synonymous with impulsive consumption and a race to the lowest prices - a cycle that often undermines the integrity of premium brands. At CUVÉE CANDLES, we encourage conscious purchasing and appreciation of products made for enjoyment.
"Our candles are not intended for quick impulse purchases," says Miriam. "They are intended for people who really love beautiful things and who know how important it is to take time to enjoy moments of luxury. CUVÉE candles are not something you buy in a hurry just because there is a sale going on." You take your time to get to know the Signature Collection, read the fragrance descriptions, sniff through the range and decide purely emotionally on the fragrance that touches you and that you want to have around you at home.
Our carefully selected retail partners, who share our vision of wine-inspired, high-quality scented candles, all carry fine brands and products. They respect the prices we set and the exclusivity of our brand and join us in caring about the future of retail and owner-operated, small brands during discount-driven events like Black Friday.
A focus on conscious living
Instead of competing in a market of high volumes and low prices, we want to focus on something more meaningful: creating a lasting connection with our customers. We want our candles to be part of your special moments - not just another item on the receipt.
By foregoing Black Friday, we would like to invite you to step back from the noise of mass consumption and take time to think about a more conscious approach to shopping, giving gifts and decorating.
A Message of Gratitude
To our wonderful partners, customers and supporters: You choose quality over quantity - and we thank you for that. Your appreciation for craftsmanship, authenticity and the story behind our candles inspires us every day. Together we are building a community that loves the idea of wine-inspired luxury scented candles and values quality, exclusivity and Quiet Luxury. Let's take this quiet season as an opportunity to celebrate slow, meaningful moments - and to remind ourselves that some things have the full value they deserve.
