THE INTERVIEW ON CUVÉE CANDLES:
Behind every great brand there is a story of passion, vision and family. Today we invite you to discover the heart of CUVÉE CANDLES through the eyes of founders Katharina and Miriam. From their shared love of fine fragrances and luxury candles to their fascination with the world of winemaking, this exclusive interview takes you behind the scenes of their journey to creating the perfect fragrance. Adrian, Katharina's life and business partner, also played an important role - from coming up with the name to making sure everything ran smoothly behind the scenes.
Q1: Let's start with the vision behind CUVÉE CANDLES. How did the idea to create this luxury brand come about?
Katharina: The idea came naturally from our shared love of candles and wine. Both have the incredible ability to evoke memories and emotions through their scents and aromas. We wanted to create a brand that captures this essence - where each candle tells a story through its scent, just like a good wine tells a story through its taste. The word "cuvée" stands for a mixture, a harmony of different elements, and that is exactly what we want to achieve with our candles.
Miriam: Of course, we both grew up loving the finer things in life, be it perfumes, wines or even small details like beautifully designed interior pieces. Turning this passion into something that we can create together as a family seemed like the perfect project.
Katharina: I should also mention Adrian. During one of our first brainstorming sessions in January 2021, when we were discussing possible names, he suddenly said CUVÉE CANDLES - and we were all immediately excited. We checked if the URL and social media handles were available and shortly after we started registering the brand in Europe. That moment was the birth of our brand name.
Q2: Creating the perfect fragrance seems to be at the heart of your brand. What does “the perfect fragrance” mean to you?
Miriam: For us, the perfect fragrance is a combination of elegance, complexity and the ability to evoke feelings or memories. A great fragrance is layered, just like a fine wine - it unfolds over time. We start with top notes that immediately draw attention, like citrus or fresh green aromas, and then as the candle burns, the heart and base notes unfold in full intensity.
Katharina: Exactly. All our fragrances are developed in collaboration with perfumers in Grasse, France. Their expertise ensures that each scent has the depth and sophistication we strive for. We often joke that it's a shame you can't smell the candles over the internet because you have to experience them. This is also why we worked hard to bring our brand into traditional retail within the first year of its launch and we are thrilled that we are now listed in exclusive wine shops, luxury perfumeries, interior and lifestyle stores in Berlin, Düsseldorf and Munich.
Q3: You mentioned that CUVÉE is a real family business. What is it like working together as sisters and how does Adrian fit into the team?
Katharina: Working with Miriam is fantastic because we balance each other out so well. We both have strong opinions and different strengths, which means that the result of our collaboration is better than anything we could have done alone. There is this unspoken trust between sisters that makes the creative process so fluid.
Miriam: Even though Adrian prefers to stay in the background, he is an important part of the team. He helps with logistics and project management and makes sure everything runs smoothly. It really feels like a family project and that gives a lot of meaning to what we do.
Q4: How does your love of wine influence the process of developing your candles?
Katharina: Wine and perfume have so much in common - both are about balancing different elements to create something harmonious. When we create a candle inspired by a wine, we look for the same thing: a balance between top, middle and base notes that tell a story over time. Wine is all about the experience and we want our candles to deliver that experience too.
Miriam: Exactly. Winemakers and perfumers are artists themselves and we are inspired by their dedication to create something truly unique. We apply the same passion to our candles.
Q5: What did you enjoy most about this trip?
Miriam: The most fun part has definitely been the creative process - developing new fragrances, testing them and refining them. We have so much fun doing it. And it is incredibly satisfying to see the professionals light up when they feel, hold and smell our product. Their enthusiasm is contagious!
Katharina: Yes, it's fun to see our vision come to life and see people's reactions. We've put so much love into this brand and it's a joy to share it with the world. This is just the beginning of an exciting journey for us!
Conclusion: The CUVÉE CANDLES journey is a journey built on love - love for luxury, for family, for the finer things in life and most importantly, for the process of creation. As Katharina, Miriam and Adrian continue to grow their brand, they remain true to their vision of making candles that bring a sense of luxury and stories into homes around the world. This is just the beginning of the CUVÉE CANDLES story and we can't wait to share more of it with you.
